Sushiology, W1

We were delighted to work on the name, brand identity and interior design for this high-quality London sushi take-away. Based on James Street, near the popular St Christopher’s Place,

Sushiology offers ready-made and made-to-order sushi and sashimi for the novice and connoisseur alike. Combining a high-quality authentic product with the convenience of a take-away, the brand name, logo and interior needed a careful balance of gravitas and accessibility. A mix of natural materials and colour is fused with a more futuristic look and feel. Highlights include a bespoke back-lit serving counter with traditional Asanoha patterns, ply-wood clad fridges interspersed with green feature plants, hexagonal ceramic tiles and an oversized origami fish feature wall. 

The beautiful interaction of pattern, shape and colour conveys a sense of this original food concept which is rooted in Japanese traditions.