Restaurant design impacts on success

Just out! Our restaurant design for Vietnamese street-food venue Little Saigon is 'proof of the impact an interior can have on the success of a restaurant' - according to leading industry magazine, Hospitality Interiors. In a double-page spread, the magazine highlights the design's recent inclusion on the prestigious SBID international design awards shortlist 'amidst fierce competition from restaurants and bars world-wide’. Replacing a run-down restaurant on Leytonstone high street, Little Saigon serves exciting street-food dishes in a colourful 100-seater space. Despite being a first venture for the owners, the Pham family, it had people queuing at the door on its opening day.

Owner Robert Pham says the interior is an important part of its appeal: "If we'd had a run-of-the-mill look for Little Saigon it would never have had the same appeal. Our whole aim is to bring lesser-known traditional Vietnamese dishes to a wider audience. The restaurant design had to bring something different too, so people could see from the start that this is a place of quality and innovation.”

Avocado Sweets Creative Director, Evros Agathou agrees: "To create success you have to feed the eyes as well as the body. The restaurant design is a crucial part of the whole dining experience. We want people to enjoy every aspect of their meal and for the interior to fit the ethos and vibe of the food," he said.

LittleSaigonHospitalityInteriors
LittleSaigonHospitalityInteriors

Up against competition from 41 countries, the design was chosen as a finalist in the 'restaurant and bar design' category in the SBID international design awards this year. Winners will be announced at the annual awards ceremony in the Dorchester Hotel on 27 November 2015.

The Avocado Sweets design aims to reflect the street-food experience of a Saigon street with a modern, East London twist.To create the right pared-back atmosphere indoors, the building was taken back to its original shell with exposed ventilation trunking on the ceiling, steel support beams and an original brick wall.

Describing the interior, Hospitality Interiors said: "Avocado Sweets visualised a concept that would appeal to the local market and capture the casual street-food vibe, whilst maintaining the strong link to the family's cultural traditions. The interior of the restaurant emanates the friendly, joyful atmosphere with bright lights, vivid minimalist modern chairs, and original wall murals.”

For Robert Pham, the interior hit just the right spot. "We have been very impressed with Evros’s ability to deliver an identity that perfectly symbolises our thoughts and vision and conveys the stylish and modern image we were seeking," he said. "The one thing that was most important to us, and why we wanted to work with Evros, was he made it personal. It’s brilliant to have someone feel and understand what we felt, and to transform that feeling into an amazing interior. Cám o’n (thank you) Avocado Sweets!,” he added.

Avocado Sweets is an award-wining interior design studio, transforming commercial and residential spaces with exceptional interior design. We're always on the look out for projects that create impact with integrity, matching the interior to the needs of the people using it. New enquiries to: susie@avocadosweets.com

Little Saigon can be found at 686 High Road, London, E11