Little Saigon takes East London by storm
Quality Vietnamese street-food with a fun, pared-back interior to match. We were excited to see queues on the day Little Saigon opened its doors in Leytonstone, East London yesterday. A brand new eating concept for the area, the 100-seater restaurant offers traditional Vietnamese street-food packed full of fresh ingredients.
The restaurant is a first venture and labour of love for the Pham family, determined to bring Mama Pham’s tasty recipes to a wider audience. Our challenge was to create an interior to reflect the quality of the ingredients while giving a relaxed street-food vibe.
Working closely with the family, we re-conditioned some of the more raw elements of the building’s structure, such as the ducting, support steels and exposed brick wall, and paired it with colourful modern furniture and bespoke wall art to create an enticing cafe experience.
A dedicated low-level seating area allows diners to experience the authentic street-food vibe, while reclaimed benches in the windows provide a great lounging spot.
On a busy day you can hang out at our custom-made bar while you wait for your table, and sample an authentic sugar cane juice, made to order with a traditional Vietnamese juicer.
A street scene mural with original Vietnamese rickshaw complete the look.
Official photos coming soon!
Little Saigon can be found at 686 High Road Leytonstone, @LittleSaigonE11