Hospitality Interiors features Chit Chaat Chai

Leading industry magazine Hospitality Interiors highlights the 'energy, colour and innovation' of Avocado Sweets' new design for Chit Chaat Chai. In their latest project feature, the magazine - dedicated to promoting quality design in hospitality spaces - covers the Indian street-food concept's transition from pop-up to permanent restaurant. 

They said: ‘Avocado Sweets Design Studio has worked closely with Chit Chaat Chai founders, Tania Rahman and Dhruv Haria, to bring the energy, colour and innovation of their street-stall concept to the interior and branding of their exciting debut restaurant.'

The article covers the range of unique fixtures, fittings and textures that make up the overall composition of the restaurant design. From up-cycled Indian bucket lights to flooring made from vintage Indian newspapers, the design replicates ‘the innovation of the Chit Chaat Chai recipes’ in the ‘look and feel’ of the restaurant. 

 Hospitality Interiors feature on the Chit Chaat Chai design by Avocado Sweets.

Hospitality Interiors feature on the Chit Chaat Chai design by Avocado Sweets.

Speaking to the magazine, Creative Director Evros Agathou said: "Taking a concept from street-stall to restaurant needs a carefully thought-out transition….The look has to convey the new permanence of the brand without losing the youthful energy of the pop-up scene.”

“Tania and Dhruv’s passion for the food was clear from the outset so it was a fun challenge for us to translate that into a winning logo and interior. Just like the twists in the chaat recipes, we’ve kept an overall Indian feel and injected a unique mix of colour and innovation to create a visual feast to rival the food," he added. 

 Up-cycled vintage Indian buckets and varnished 19th Century Indian newspaper flooring are among the unique design features. 

Up-cycled vintage Indian buckets and varnished 19th Century Indian newspaper flooring are among the unique design features. 

Speaking about the design, Hospitality Interiors says: 

‘Three distinct zones cater to the informal lunch and dinner crowd in the front restaurant, with a vibrant tiled cocktail bar setting the scene for the intimate back area.’

‘The upstairs dining room, available for party hire, boasts a striking graffiti art mural. Look down, and you’ll read all about life in India in the 19th Century on the bespoke flooring made up of copies of the Bombay Courier and Bengal Herald.’

‘Up-cycled vintage Indian bucket lamp-shades maintain the street scene vibe, while vintage tin tile wallpaper adds a sense of depth and texture to the space. Even the toilets feature colourful bespoke Indian magazine articles across their walls.’ 

‘The painted red peg-board cladding downstairs adds to the range of textures, while colourful hand-painted murals add a playful edge.’

 Graffiti art murals by Printshop Studios add to the street-scene vibe in the intimate back bar area. 

Graffiti art murals by Printshop Studios add to the street-scene vibe in the intimate back bar area. 

See more images of Chit Chaat Chai or find out about Avocado Sweets restaurant design services, including branding, interiors and communications. 

Chit Chaat Chai is at 356 Old York Road, London, SW18 1SS

 

Susie Agathou