Another Avocado Sweets Design On The Telly
Our design for smash hit new restaurant Moto Pizza was broadcast to the nation over the weekend in ITV’s latest episode of The Only Way Is Essex.
The long-running reality TV programme featured Moto as the venue for a first date between show regular James ‘Diags’ Bennewith and model Jodie Charles.
The pair were seen enjoying a drink against the backdrop of the restaurant’s vibrant bar area, while their meddling friends looked on from the adjacent booth seating.
Moto’s funky branding and interior provided a great visual backdrop for the well-known ITVBe programme, with a cameo appearance by none other than Moto co-owner Georgie Collins herself.
Opened in September this year, Moto has already proved incredibly popular in its home town of Chelmsford, Essex. The carefully constructed interior sets the scene for a seriously innovative pizza concept.
Based on a Brazilian Rodízio, customers pay a fixed price while quality sourdough pizza is served by the slice until you have eaten enough.
The Avocado Sweets interior combines pattern, colour and material to create a unique look and feel for this pioneering concept. A feature wall with a neon pink slogan sits alongside comfortable bench seating, geometric wallpaper and a Moroccan tiled floor. The pared back brand identity with playful ‘t’ motif is carried through the restaurant interior to convey the right sense of style and quality.
Moto’s reviews have been overwhelmingly positive as Chelmsford celebrates a move away from the chain restaurants that have dominated the town centre.
Creative Director Evros Agathou said: “The response to Moto opening has been overwhelming and we’re so proud to have played a part in this innovative restaurant. A great concept, brilliantly executed and clearly getting a lot of love in the local area. To be chosen as a filming venue after just two months is incredible.”
Our colourful residential design has already attracted the attention of TV executives with our Islington Apartment featured on Channel 4 last year.
You can find Moto Pizza at 24 Baddow Road, Chelmsford, CM2 0DG.
Running since 2010, The Only Way Is Essex (better known as TOWIE) is a reality television series based in Brentwood, England. Watch Moto’s screen debut on ITV Player until 28 November 2018.